Headquarter: Chemical Industry Park, Economic Development Zone,  JiNan City,  ShanDong Province, China.

Phone +86-152 8958 7728

Angela@BlueSkytcca.com

Growth in India's children's snacking market driven by convenience … – FoodNavigator-Asia.com

Or wait…
Headlines
Processing & Packaging
Formulation
Food safety
Business
Markets
Policy
Promotional Features
Site Archive
Multimedia
Regions
All Asia-Pacific
East Asia
South Asia
South East Asia
Oceania
Middle East
Site Archive
Multimedia
Trends
Meat
COVID-19
Alternative proteins
Asian tastes
Clean label
Fortification
Healthy living
Industry growth
Plant-based development
Prepared foods
Sugar reduction
Supply chain
Sustainability
Site Archive
Multimedia
Resources
Type of resources
China 中国
Japan 日本
Middle East
Events
All Events
Shows & Conferences
Online Events
Editorial Webinars
Events

FNA INNOVATE: CHILDREN’S SNACKS
– Last updated on GMT
Related tags FNA InnovATE children's snacks
Globally, the snacking sector benefitted from habits developed during the COVID-19 pandemic and its related lockdowns.
In India, the children’s snacking market in particular has been seeing significant growth, with parents increasingly seeing children-targeted snacks as a convenient yet important part of their diets – with the caveat that no compromise is made on the health, nutrition and food safety aspects.

“Here in India we have definitely seen that the importance of snacking has been going up, and as mothers the occasions and frequency of providing these snacks to the kids has also been increasing,”​ kids’ snacks brand Snack-A-Doodle Co-Founder Simer Dhall told FoodNavigator-Asia​.
“This was accelerated by COVID-19, and became very apparent in 2021 [amidst all the lockdowns] – initially mothers here have always looked at snacks as a 5pm thing previously, but after that these became increasingly important as a food that was easy and convenient to give to our children any time of the day.
“It’s really common to see children, like my own son for example on a Saturday when he’s off from school wanting a snack at 11am, 3pm, 6pm and this was exacerbated by everyone being stuck at home and basically wanting to constantly eat – so much so that the snacking culture essentially became habit for both parents and kids.”

Dhall emphasized that the most important thing to consider for children’s snacks is not just the convenience for the parents but also the food safety factor for the children, particularly in a market like India which has had more than its fair share of food safety scares.
“This is why one of the main selling points of our products is to be safe, both in terms of allergen risks but also additives – so we have committed to being gluten-free, not adding any processed sugar, not adding artificial coloring, not using nuts and so on,”​ said Dhall.
“The no nuts part is quite important here as there is a rising trend of allergies locally, so much so that some schools have even banned the presence of nut-containing food products on the premises, so we have gone in line with those policies.”
When it comes to getting healthy children’s snacks out to the masses though, Dhall highlighted that some challenges still remain in terms of many parents’ awareness with regards to what is healthy and what is not, which is concerning as this could lead to long-term consequences for the child.
“It is extremely important to educate all parents with regard to healthier products and the importance of health and nutrition – looking at the numbers, India is one of the largest countries in terms of childhood obesity,”​ she said.
“So educating the parents on how necessary it is to start healthy eating and healthy snacking at an early age so that later on the child gets used to that -and is not always indulging in junk food – is very crucial.”
Dhall’s partner and fellow Co-Founder Radhieka Pandeya concurred, and added pricing as an additional challenge the firm has been facing.
“Some consumers are not used to buying snacks for the somewhat higher pricing we have due to our more nutrient-dense products, and will ask say why our pricing is much higher than general trade local cookies,”​ she said.
“That is a very common question and a very difficult one, and explaining it, at least in a market like India, has been a big challenge for us, but it does boil back down to education.”
Watch the video above to find out more.
Copyright - Unless otherwise stated all contents of this web site are © 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics Markets Asian tastes Supply chain Industry growth Bakery Beverages Confectionery Convenience foods and snacks Dairy Functional foods and drinks Traditional and staple foods South Asia Protein
Functional Beverage Market Insights in ASPAC
Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure
High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...
Concepts for infant and child products
Content provided by Jungbunzlauer | 05-Apr-2023 | White Paper
Minerals are essential for the healthy physical and cognitive development of children.
The latest plant-based beverage trends in SEA
Content provided by Tetra Pak | 27-Mar-2023 | White Paper
Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....
On-demand webinars
More promotional features

source

Leave a Reply

Your email address will not be published.

*