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HASA, Inc. Promotes Rob Bzdil to Chief Commercial Officer & President, Chlor-Alkali – Pool Magazine

Home | News | HASA, Inc. Promotes Rob Bzdil to Chief Commercial Officer & President, Chlor-Alkali
SAUGUS, Calif., May 16, 2023 /PRNewswire/ — HASA, Inc. (www.hasa.com), the leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, has promoted Rob Bzdil to the role of Chief Commercial Officer & President, Chlor-Alkali (CCO). In this new role, he will take on expanded responsibilities overseeing all aspects of sales, marketing, customer service, and product management within the organization, as well as directing the general management of all interactions with the broader Chlor-Alkali chemical industry and supply chain. Mr. Bzdil will continue to report directly to HASA President & CEO, Chris Brink.
As a long-standing, valued member of HASA’s senior leadership team, Mr. Bzdil’s advancement is part of a broader corporate realignment strategy—designed to support the company’s accelerated growth more fully and help the organization penetrate new markets for its high-concentration sodium hypochlorite water treatment solutions.
“Rob has been an absolutely essential part of our HASA leadership team and our vision for the company,” said Chris Brink, President & CEO of HASA, Inc. “It is HASA’s mission 365 days a year to serve our customers with the highest quality products and service available…a brand promise that millions of individuals, pool pros, businesses and communities depend upon. Rob has been at the helm of our Industrial Water Treatment business and our supply chain for several years now, meeting the needs of our diversified customer base and exceeding expectations. In his elevated role of CCO & President, Chlor-Alkali, he will help HASA to further advance our growing role as a premier leader within the vast business of safe, clean, clear water. I’m pleased to congratulate him on this well-earned promotion.”
For more information about HASA’s high-concentration, premium liquid sodium hypochlorite water treatment solutions for recreational, industrial and municipal water applications, please visit www.hasa.com.
About HASA
HASA, Inc. is a leading producer and distributor of high-quality water treatment products used to sanitize and maintain water systems, including swimming pools, water tanks and containment vessels for recreational, industrial and municipal end markets. Founded in 1964, the company operates out of facilities in California, Arizona, Washington, Nevada and Texas. Over its more than 55-year history, HASA has established a strong reputation for supplying superior products through excellent logistics and distribution capabilities. Additional information about HASA is available at www.hasa.com.
About Wind Point Partners 
Wind Point Partners is a Chicago-based private equity investment firm with approximately $5 billion in assets under management. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. The firm targets investments in the consumer products, industrial products and business services sectors. Wind Point is currently investing out of Wind Point Partners X, a fund that was initiated in 2022. Additional information about Wind Point is available at www.windpointpartners.com.
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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected]
Watkins Wellness Expands Into Sauna Category Through The Acquisition Of Sauna360
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VISTA, Calif. (July 31, 2023) Watkins Wellness, a leader in hot tubs and aquatic fitness systems, today announced the expansion of its portfolio of personal well-being products and entry into the sauna category as a result of the pending acquisition of Sauna360 Group Oy (“Sauna360”) by Watkins Wellness’ parent company, Masco Corporation. Sauna360 is a leading global manufacturer of sauna solutions, and its portfolio of products includes traditional, infrared, and wood-burning saunas as well as steam showers, rooms and generators. These products are sold primarily in the United States, Europe and throughout the rest of the world under the Tylö, Helo, Kastor, Finnleo, and Amerec brands. The transaction is expected to close in the third quarter, subject to regulatory approval.
“We are thrilled to welcome Sauna360 to our organization and to expand our portfolio of industry-leading products aimed at promoting wellness and helping our customers feel good and live well!” said Vijaikrishna (VJ) Teenarsipur, President of Watkins Wellness. “Sauna360 brings a wealth of industry knowledge and expertise to our business. We look forward to leveraging the synergies between our businesses, which will allow us to better serve our dealer partners, consumers and, ultimately, the growing wellness market.”
“I am very pleased for Sauna360 to become part of Watkins Wellness. Sauna360’s business has grown in recent years, and becoming part of Watkins Wellness will further strengthen our capability and ambition to be a leading sauna player. The dealer distribution strategy, common focus on wellness and similar company cultures make this a true strategic fit,” said Pekka Lettijeff, President & CEO of Sauna360 Group.
Founded in 2008 as a merger between two leading sauna companies, Helo and Tylö, Sauna360 brings decades of industry knowledge and experience resulting from a strong history, with Helo’s origin dating back to 1919 and Tylö’s to 1949. The company is headquartered in Finland and has approximately 180 employees located in Finland, Sweden, the United States, and England.
About Watkins Wellness
Watkins Wellness, established in 1977 in Vista, California, is dedicated to promoting wellness to consumers to help them feel good and live well. The company’s growing portfolio of well-being products for at-home use provides multiple pathways to wellness. Our portfolio of brands includes Hot Spring® Spas, Caldera® Spas, Freeflow® Spas, Fantasy® Spas, and Endless Pools® Fitness Systems, sold predominantly through a specialty dealer network of more than 1,000 dealer partners located in 70+ countries. Watkins Wellness is a wholly owned subsidiary of Masco Corporation (NYSE: MAS).
About Masco Corporation
Headquartered in Livonia, Michigan, Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of industry-leading brands includes BEHR® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and Hot Spring® Spas. We leverage our powerful brands across product categories, sales channels, and geographies to create value for our customers and shareholders. For more information about Masco Corporation, visit www.masco.com.
Safe Harbor Statement
Watkins Wellness is a subsidiary of Masco Corporation. As such, this press release contains statements that reflect views about Masco Corporation’s future performance and constitute “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “outlook,” “believe,” “anticipate,” “appear,” “may,” “will,” “should,” “intend,” “plan,” “estimate,” “assume,” “seek,” “forecast,” and similar references to future periods. These views about future performance involve risks and uncertainties that are difficult to predict and, accordingly, Masco Corporation’s actual results may differ materially from the results discussed in these forward-looking statements. We caution you against relying on any of these forward-looking statements.
Risks and uncertainties include, among other things, the expected closing of the Sauna360 transaction and the expected benefits and synergies of the acquisition, including the expected impact on future financial and operating results and post-acquisition plans and intentions. Masco Corporation’s future performance may also be affected by the levels of residential repair and remodel activity, and to a lesser extent, new home construction, the ability to maintain strong brands and to develop innovative products, the ability to maintain its public reputation, the ability to maintain its competitive position in its industries, reliance on key customers, the cost and availability of materials, dependence on suppliers and service providers, extreme weather events and changes in climate, risks associated with international operations and global strategies, the ability to achieve the anticipated benefits of its strategic initiatives, the ability to successfully execute its acquisition strategy and integrate businesses that it has acquired and may in the future acquire, the ability to attract, develop and retain a talented and diverse workforce, risks associated with cybersecurity vulnerabilities, threats and attacks, risks associated with reliance on information systems and technology and the impact of the ongoing COVID-19 pandemic on its business and operations. These and other factors are discussed in detail in Item 1A. “Risk Factors” in Masco Corporation’s most recent Annual Report on Form 10-K, as well as in Masco Corporation’s Quarterly Reports on Form 10-Q and in other filings it makes with the Securities and Exchange Commission. The forward-looking statement in this press release speaks only as of the date of this press release. Factors or events that could cause Masco Corporation’s actual results to differ may emerge from time to time, and it is not possible to predict all of them. Unless required by law, Masco Corporation undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events or otherwise.
Every Child A Swimmer scholarship program now offered in over 200 communities in North America
FORT LAUDERDALE, Fla. (July 25, 2023) – In recognition of World Drowning Prevention Day today, July 25, the International Swimming Hall of Fame (ISHOF) and Every Child A Swimmer (ECAS) have announced a partnership with Goldfish Swim School Franchising to provide more children with access to low-to-no-cost swimming lessons in more communities. According to the CDC, drowning is the leading cause of death for children ages 1 to 4 and the second-leading cause for children 5 to 14.
Goldfish Swim School is the leading swim school franchise in North America, while ECAS is ISHOF’s nonprofit organization dedicated to helping families in need gain access to swim lessons. The partnership more than doubles ECAS’ total footprint to 231 locations and helps amplify the individual efforts of ECAS and Goldfish Swim School to further promote water safety education by providing access to swim lessons and water safety instruction for infants and children aged 4 months to 12 years. 
The partnership’s key initiatives include:
Streamlined Enrollment. Parents can find out more information about the Every Child A Swimmer program at any Goldfish Swim School nationwide by filling out a basic form. Goldfish Swim Schools are pre-approved, simplifying the process and enabling more children to benefit from swim lessons.
National Expansion. The organizations will collaborate to expand Every Child A Swimmer nationally, providing access to swim lessons for children in more communities. By connecting with entities across different states, both groups aim to create a cohesive and comprehensive approach to water safety education.
Legislative Advocacy. Together, the organizations will work to expand current legislation related to water safety and swimming education. By pooling their resources and expertise, they aim to influence policymakers and make comprehensive swimming lessons accessible to all children. 
Collaborating with Pediatricians. Recognizing the influence of pediatricians in promoting child health and safety, Goldfish Swim School’s Goldfish RX program provides tools for pediatricians and family doctors to promote water safety conversations. Goldfish Swim School Franchising also partners with renowned pediatrician Dr. Molly O’Shea to provide additional educational opportunities to help raise awareness about the importance of swim lessons and water safety through pediatrician networks.
“Our new alliance with Goldfish Swim School marks another step forward in our mission of spreading water safety education and reducing incidents among children,” said Every Child A Swimmer Program Manager Casey McGovern. “By joining forces, we’re able to bolster our ability to help families across North America.” 
Additionally, in May, the organization successfully lobbied for legislation in Georgia and Arkansas that requires every school to provide parents with water safety information and the location of local swim school resources. Florida was the first state to pass this legislation in 2021. The program’s ultimate goal is for all 50 states to pass similar bills. 
“We believe we can create a transformative impact in children’s lives through our new partnership with the International Swimming Hall of Fame and Every Child A Swimmer,” said Goldfish Swim School Franchising co-founder and CEO Chris McCuiston. “Together, we can ensure that every child has the opportunity to become a confident swimmer and acquire essential water safety skills, and there couldn’t be a more fitting occasion than World Drowning Prevention Day to unveil this partnership.” 
Based in Troy, Michigan, Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 150 schools in over 30 states, with an additional 150-plus in development.
To learn more about Goldfish Swim School, visit www.goldfishswimschool.com. For more information on the partnership and Every Child A Swimmer, visit www.everychildaswimmer.org
About Goldfish Swim School Franchising
Goldfish Swim School is the leading premier learn-to-swim concept, dedicated to providing children with exceptional swim instruction and water safety skills. With a proven curriculum and state-of-the-art facilities, Goldfish Swim School offers year-round swim lessons for children aged 4 months to 12 years. With over 150 locations across 34 states and two in Canada, Goldfish Swim School is committed to creating confident swimmers and fostering a love for the water.
About Every Child A Swimmer
Every Child A Swimmer (ECAS) organization is dedicated to promoting water safety education and reducing drowning incidents among children. By working closely with schools, community organizations and government agencies, ECAS provides access to swim lessons, educational resources and drowning prevention strategies. The organization strives to empower every child with lifesaving swimming skills and create a culture of water safety awareness.
About the International Swimming Hall of Fame
The International Swimming Hall of Fame (ISHOF) is a leading institution dedicated to promoting swimming and aquatic sports worldwide. Through its exhibits, educational programs, and support for water safety initiatives, ISHOF aims to inspire individuals and communities to embrace swimming as a vital life skill. The organization recognizes outstanding achievements and contributions to the world of swimming and honors the athletes, coaches, and advocates who have made a significant impact in the aquatic community.
Winners receive $5,000 for resources and education
(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is now accepting nominations for both the 2023 Greg Garrett Scholarship Award and the 2023 Dr. R. Neil Lowry Grant. The winners will be honored at the PHTA Awards of Excellence Reception at the International Pool | Spa | Patio Expo (PSP/Deck Expo) in Las Vegas, NV, this November.
Greg Garrett Scholarship Award
This prestigious award was developed by the PHTA Recreational Water & Air Quality Committee (RWAQC) in memory of Greg Garrett, a former PHTA member. The award provides a $5,000 scholarship to two PHTA members in the builder or service sectors to use toward PHTA education or certification fees. PHTA is pleased to announce that Periodic Products, Inc. is sponsoring one of the two scholarships awarded this year.
“Greg Garrett and I served together on the Recreational Water & Air Quality Committee for almost a decade,” says Dr. Joseph Laurino, President and CEO of Periodic Products, Inc. “Greg had a passion for educating others on some of the most critical technical issues impacting our industry. Being able to continue sharing that passion through the Greg Garrett Scholarship Award means so much to me and Greg’s other industry peers.”
To be considered for the Greg Garrett Scholarship Award, an application form and two recommendations need to be submitted. PHTA members can self-nominate or nominate a fellow member. The nomination deadline is Friday, September 15.
For more information about the scholarship and to submit a nomination form, visit www.phta.org/garrett-award.
Dr. R. Neil Lowry Grant
Given in the memory of Dr. Robert Neil Lowry, a long-time member of PHTA and the Recreational Water & Air Quality Committee (RWAQC), this $5,000 grant honors a public health official or department who has made outstanding contributions to advance the public’s health and safe use of recreational water in pools, spas, and waterparks through educational, safety, operational, and technical programs.
“Public health officials and their organizations play a key role in ensuring our pools, waterparks, and other aquatic venues are safe and enjoyable for all,” says Jody O’Grady, Director of Customer Technical Support for Taylor Water Technologies LLC and Chair of the RWAQC. “The Lowry Grant is one way our industry can acknowledge, honor, and support their dedication and commitment. Dr. Lowry would be pleased to know that he is still having a positive impact on the recreational water safety community through this grant, more than a decade after his passing.”
To be considered for the Lowry Grant, the public health official or department must describe their planned or proposed program, the service provided and how it benefits public health and safety, the impact of the expected results, and how the grant funds will be used. The nomination deadline is Friday, September 8.
For more information about the grant and to submit a nomination form, visit www.phta.org/lowry-grant.
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