Headquarter: Chemical Industry Park, Economic Development Zone,  JiNan City,  ShanDong Province, China.

Phone +86-152 8958 7728

Mastering taste challenges in good-for-you products

In the right spirit: India launches strict standards for high-value … – FoodNavigator-Asia.com

Or wait…
Processing & Packaging
Food safety
Promotional Features
Site Archive
All Asia-Pacific
East Asia
South Asia
South East Asia
Middle East
Site Archive
Alternative proteins
Asian tastes
Clean label
Healthy living
Industry growth
Plant-based development
Prepared foods
Sugar reduction
Supply chain
Site Archive
Type of resources
China 中国
Japan 日本
Middle East
All Events
Shows & Conferences
Online Events
Editorial Webinars

– Last updated on GMT
Related tags India whiskey Adulteration Alcohol
India’s alcohol industry is well-known for facing many challenges in terms of food safety and adulteration, even more so since the advent of COVID-19 which saw alcohol counterfeits topping the list​ of overall counterfeit cases in India throughout 2020.
Alcohol has consistently ranked within the top five products susceptible to counterfeiting in the Authentication Solution Providers’ Association (ASPA) annual State of Counterfeiting in India reports over the past few years, facing major issues ranging from ingredient adulteration to trademark infringement.
In an attempt to target such adulteration more forcefully for premium products within the whiskey sector in particular, FSSAI has published a set of standards defining high-value whiskeys and the labels that can be attached to these dubbed the Food Safety and Standards (Alcoholic Beverages) First Amendment Regulations 2023.
“These regulations will cover whiskeys made from malt and grain to clarify the definitions of [high-value] single-distillate products,”​ FSSAI CEO Kamala Vardhana Rao said via a formal statement.
“For single malt whiskey, this must be a distillate obtained from fermented mash that uses malted barley without adding any other grain, which is distilled in pot still only, and produced in a single distillery.
“For single grain whiskey, this must be a distillate obtained from a fermented mash that uses malted or unmalted grain and produced in a single distillery. Single grain whiskey shall not include single malt whiskey and blended malt whisky or blended grain whiskey.”

The labels attached to these products will not be allowed to use the terms ‘single malt whiskey’ or ‘single grain whiskey’ if the product contained in the bottles does not fulfil all of the points included in the FSSAI standards.
Significantly, the specification of these definitions means that there is no longer any grey area in terms of what constitutes single-distillate whiskey products which are generally considered higher quality - and thus higher in price point.
“In addition to this, we have also decided that all labelling for all alcoholic beverages must not contain any nutritional information [in order to avoid confusing consumers],”​ Rao added.
“The only concession to this rule will be information regarding caloric energy content, which must be stated in kcal.
“This energy content declaration is not compulsory, though industry can include this on a voluntary basis.”
These regulations will formally come into enforcement in India starting March 1, 2024.
Despite these changes, the question remains as to whether simply making changes to alcohol regulations on paper will be sufficient to make a dent on the alcohol adulteration problem in India, particularly as this has been ongoing for several years.
“In India, alcohol is particularly prone to being targeted for counterfeits,”​ ASPA Secretary Chander Shekar Jeena told us.
“This applies to both cheap and branded alcohols as these are always in high demand, [a situation] that is very attractive to those making such adulterated products as the profit margins are very high.
“These attractive profits, along with consumer susceptibility due to the cheaper prices and a lack of penalisation and evidence, continue to pose a big challenge and indeed illegal methods of producing and smuggling liquor are getting more ingenious – and dangerous.”
ASPA believes that a more comprehensive strategy including tougher enforcement as well as technologically-focused food safety measures need to become more commonplace in the industry if real change is to be made.
Copyright - Unless otherwise stated all contents of this web site are © 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics Processing & Packaging All Asia-Pacific Supply chain Industry growth Beverages South Asia Healthy living
Mastering taste challenges in good-for-you products
Content provided by Symrise | 12-Sep-2023 | White Paper
When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...
Functional Beverage Market Insights in ASPAC
Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure
High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...
The latest plant-based beverage trends in SEA
Content provided by Tetra Pak | 27-Mar-2023 | White Paper
Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....
On-demand webinars
More promotional features


Leave a Reply

Your email address will not be published.