广西南宁市蓝添化工有限公司

Headquarter: Chemical Industry Park, Economic Development Zone,  JiNan City,  ShanDong Province, China.

Phone +86-152 8958 7728

Angela@BlueSkytcca.com
Unlock real chocolate indulgence with CBT Gold

Using their loaf: Collaboration is key to breaking niche for upcycled … – FoodNavigator-Asia.com

Or wait…
Headlines
Processing & Packaging
Formulation
Food safety
Business
Markets
Policy
Promotional Features
Site Archive
Multimedia
Regions
All Asia-Pacific
East Asia
South Asia
South East Asia
Oceania
Middle East
Site Archive
Multimedia
Trends
Meat
COVID-19
Alternative proteins
Asian tastes
Clean label
Fortification
Healthy living
Industry growth
Plant-based development
Prepared foods
Sugar reduction
Supply chain
Sustainability
Site Archive
Multimedia
Resources
Type of resources
China 中国
Japan 日本
Middle East
Events
All Events
Shows & Conferences
Online Events
Editorial Webinars
Events

– Last updated on GMT
Related tags upcycled ingredients upcycled foods Singapore Sustainability Food waste
Brewerkz and Baker & Cook have partnered up to launch a new beer and sourdough bread made with upcycled materials from each firm. 
Even prior to the pandemic, sustainability has always been on our radar. I was very intrigued by overseas craft breweries that do sourdough upcycling, but could not find someone in Singapore focusing on this. When Brewerkz expressed their interest in expanding their portfolio of sustainable products and approached us, it was a perfect match,”​ Dean Brettschneider, founder of Baker & Cook, told FoodNavigator-Asia​.
According to Tan Wee Tuck, co-owner and managing director of Brewerkz, the plan was to create a sustainable beer using surplus bread, and at the same time, find a partner to use the firm’s brewer’s spent grains named NEWGrain+ for food products.
While food upcycling has been “happening for a long time” in Germany, and is gaining popularity in the US and Europe, Brettschneider believes that it is still a relatively niche sector in Asia, and that collaboration is key for it to become commonplace.
“In a sense, it doesn’t cost us anything for the spent grains and it doesn’t cost Brewerkz anything for our sourdough. The collaboration enables us to leverage each other’s by-products, which would otherwise be recyclable materials waiting to catch attention. By having two reasonably strong brands come together, there will be much more spotlight [on them],” ​he added.
Brettschneider considers Singapore as an ideal market to launch because local consumers are naturally more open to novel and foreign foods due to the country’s multiculturalism.

“We’ve got to start somewhere. I think Singapore is not as niche as other markets within South East Asia (SEA). I’m sure that there will be other countries, especially in SEA, looking at what we’re doing. With the outburst of coffee shops and craft breweries in the region, small businesses need to collaborate to follow our footsteps.
“If it can be done on this small island, it can be done in places like Indonesia, Jakarta or Bangkok, where there are a number of artisans and smaller-scale producers that want to do something about food waste,” ​Brettschneider shared.
On the same note, Tan said that there remains “a tremendous amount of work” in terms of upcycling.
F&B manufacturers have not seriously started on food waste and upcycling. Sometimes, we need to lead the consumers [in offering more sustainable products], and not wait for consumers to lead us. Upcycled foods will be a major trend in the next few years. There is too much food loss and food wastage around the world. If we can focus on plastic bags, we definitely can work on food upcycling.”
The Earthbrew Sourdough Pale Ale is brewed using surplus sourdough bread from Baker & Cook, and the NEWGrain+ Sourdough is made using brewer’s spent grains from Brewerkz.
It took rounds of trial and error before the companies finalised the products. In particular, the amount of spent grains in the sourdough was increased from 10% to 20% and finally to 30% during the R&D process.
“We wanted people to get some dietary fibre content out of it. What you see today has a lot of fibre in it, and is not overly dry with a crispy texture. We have a whole range of breads, but consumers are recognising that the NEWGrain+ Sourdough is not just a nicely flavoured loaf of bread.
“People who care about food waste are picking it up and loving what we are doing. On top of that, they are getting more functional benefit than say a cinnamon raisin loaf,”​ Brettschneider explained.
Sharing the sentiment, Tan added that sustainability is becoming an important differentiator, since many products in the market taste good and are priced competitively.
The beer is available in 330ml cans and on tap at Brewerkz restaurants and Baker & Cook Dempsey, while the sourdough is sold at Baker & Cook stores and on its website, as well as delivery platforms.
Both firms hope to include the products in their permanent portfolio and to expand the distribution channels over time.
For Baker & Cook, it plans to add the NEWGrain+ Sourdough into its range of sliced breads that have been retailing in supermarkets and e-commerce platforms like RedMart for several years.
“We are working to stock it at FairPrice and Cold Storage within the next three or four months, so it can reach more people beyond our bakeries. I believe they are going to be quite keen [to have us] because if anybody’s interested in food waste, it should be the supermarket,” ​said Brettschneider.
Copyright - Unless otherwise stated all contents of this web site are © 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics Markets South East Asia Bakery Beverages Confectionery Sustainability
Show more
Unlock real chocolate indulgence with CBT Gold
Content provided by Bunge | 20-Sep-2023 | Business Advice
As the chocolate industry evolves to meet the demands of cost-conscious consumers who refuse to compromise on quality, CBT Gold offers both delicious luxury...
Mastering taste challenges in good-for-you products
Content provided by Symrise | 12-Sep-2023 | White Paper
When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...
Functional Beverage Market Insights in ASPAC
Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure
High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...
The latest plant-based beverage trends in SEA
Content provided by Tetra Pak | 27-Mar-2023 | White Paper
Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....
On-demand webinars
More promotional features

source

Leave a Reply

Your email address will not be published.

*