Headquarter: Chemical Industry Park, Economic Development Zone,  JiNan City,  ShanDong Province, China.

Phone +86-152 8958 7728

Angela@BlueSkytcca.com
Functional Beverage Market Insights in ASPAC

WOLF + WALD's organic juices combine premiumisation and … – FoodNavigator-Asia.com

Or wait…
Headlines
Processing & Packaging
Formulation
Food safety
Business
Markets
Policy
Promotional Features
Site Archive
Multimedia
Regions
All Asia-Pacific
East Asia
South Asia
South East Asia
Oceania
Middle East
Site Archive
Multimedia
Trends
Meat
COVID-19
Alternative proteins
Asian tastes
Clean label
Fortification
Healthy living
Industry growth
Plant-based development
Prepared foods
Sugar reduction
Supply chain
Sustainability
Site Archive
Multimedia
Resources
Type of resources
China 中国
Japan 日本
Middle East
Events
All Events
Shows & Conferences
Online Events
Editorial Webinars
Events

– Last updated on GMT
Related tags Juice Fruit juice beverage Organic
Its organic juices come from small-holder orchards in Franconia, Germany, and packaged in wine glass bottles.
Its founder Ernany Jasmin was previously based in Berlin, Germany, and involved in distributing for various F&B brands in Europe.
Speaking to FoodNavigator-Asia​, Jasmin said that she wanted to give Singaporeans an alternative of natural juices with flavours “almost unheard of and found in our [South East Asian] climate​,” such as aronia berries.
She is especially keen to break the stereotype of juice only being consumed in the morning or for detoxes. For example, the firm has collaborated with several high-end bars in Singapore to incorporate its juices into mocktails.
Its juice range spans both still and sparkling options; and in tart cherry, blackcurrant, apple, aronia, elderberry and elderflower flavours.
In terms of its wine glass bottle packaging, Jasmin roped in independent creatives to produce a minimalist design for its labels and explained that it wanted to make it appealing for gifting, and for consumers to opt for a healthier option instead of alcohol.
Costing USD $7.50 (SGD $10) for a 750 ml bottle and USD $4.50 (SGD $6) for a 350 ml bottle, Jasmin said she hopes it can be an affordable premium product for consumers.
I want people with a slightly smaller household budget to also be able to try and give this to their families. Living healthy is a choice. If you have the budget, just allocate one time or some budget on our juices.”
She said it estimates about 60 to 70% of its sales coming from Singaporeans, with the remaining from expat consumers.

WOLF + WALD is available on its website for domestic shipping, and in major premium supermarkets in Singapore, such as Fairprice Finest, Ryan’s Grocer and Sasha’s Fine Foods.
Jasmin said that profits are “steadily increasing”​ and is optimistic that its business will grow by 10% yearly. She explained that market growth is mainly driven by the rising demand for sustainable products and increasingly knowledgeable consumers making the effort to find out what is on the label.
In terms of local marketing, Jasmin said that influencer marketing played a key role in raising brand awareness.
Capitalising on Jasmin’s previous distribution experience, WOLF + WALD is also distributing for 21 other local and European independent food and beverage brands on its website.
Jasmin said that its brand has emerged into an “unintended supermarket​” as customers and fellow entrepreneurs alike have asked for a supply of premium and organic goods for the local Singaporean market.
 “Our principles are natural products and independent entrepreneurs or founders. We have some brands that are big in other continents like Europe. We are one of the firsts to go through this and so far, we have several Finnish brands coming to us.”
The brand is eyeing at the growing middle class and young consumers in South East Asia who are increasingly more health conscious.
Copyright - Unless otherwise stated all contents of this web site are © 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics Business South East Asia Beverages Healthy living
Show more
Functional Beverage Market Insights in ASPAC
Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure
High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...
The latest plant-based beverage trends in SEA
Content provided by Tetra Pak | 27-Mar-2023 | White Paper
Data shows that consumers’ liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia....
More promotional features

source

Leave a Reply

Your email address will not be published.

*